Makeup styles are becoming more polished and natural as lots of women give preference to their comfort, skin health, and the realness rather than drastic changes. Rather than heavily layered contouring and intensely spectacular looks, these new methods subtly highlight one’s natural features and can be easily incorporated into daily life.
Skin-First Makeup

More and more women want makeup based on skincare, which means that the natural skin texture is still visible. They usually use very light foundations or tints that merely even out their skin tone and don’t hide it completely. Such a makeup look not only promotes a better skin condition but also results in an attractive, fresh look that is light and airy all day long.
Softly Defined Brows

Brow hairs should be softly brushed to lay them perfectly and follow their nature even without using any makeup product on them. In this way, the face will be only softly framed, and the person will get a calm, neat look which is suitable for different kinds of features.
Cream-Based Products

Cream blushes, bronzers, and highlighters have come to take the place of powders as the latter are too harsh on the skin. The consistency of these cosmetics is such that their finish is like a natural glow one instantly gets; they don’t just sit on the surface.
Sheer Complexion Coverage

Instead of heavy full-coverage foundations, it is more and more common to use very light and buildable bases that do not totally cover freckles and natural variations of the skin. A person, therefore, gets a skin look that is genuine, radiant, and quite easy to take care of.
Glossy, Comfortable Lips

Smooth, balm-like lip products are chosen because of their moisturizing effect and the gentle shine that they add to the lips without overshadowing the face. The ingredients of these products bring only softness and volume to the skin while still being usable on a daily basis.
Neutral and Earth-Toned Eyes

The trend in eye makeup is going for colors like warm browns, and light neutrals that help define the eyes without giving too much contrast. These colors provide a lot of opportunities for different styles and are classy yet mellow.
Minimal Contour Techniques

Currently, contouring is done minimally to highlight the necessary areas only. This lighter technique not only creates a more natural depth but also keeps the original face structure intact.
Blush as the Main Accent

In many looks, blush is considered the main highlight and is used to brighten one’s face. When the color is lightly applied along the cheeks, it not only adds warmth but also a feeling of liveliness which would otherwise require multiple products.
Barely-There Eye Liner

Instead of thick, dramatic liner styles, soft and smudged lines or ultra-thin ones that barely can be seen are used nowadays. Such an application allows one to express their eyes while keeping the overall look fresh.
Dewy, Healthy Finishes

The trend has shifted from finishes that are heavy on mattes to those that are dewy and mimic light reflecting thus giving an impression of nourished skin. Furthermore, it is also fashionable for the skin to be younger and more alive.
Less Mascara, More Definition

Now, women prefer to do only one or two very light coats of mascara that makes the lashes loose and separate rather than having many layers. Besides, the eyes become clearer when there is no heavy makeup.
Monochromatic Makeup Looks

The coordination of tones in the eyes, cheeks and lips brings not only unison but also the illusion of simplicity. The cohesiveness of this approach results in time-saving yet chic looks.
Makeup That Enhances Individual Features

Rather than blindly following trends, women are gradually realizing that by simply adapting their products to their own unique facial features and preferences, their confidence will be boosted and their individuality emphasized, not transformed.